Friday, 3 October 2008

ROK Launches GeekSpark

With the mobile social network market predicted to grow from 54 million users in 2008 to 730 million user in the next 5 years, ROK Entertainment, owners of ROK Comics, has announced the imminent worldwide launch of GeeSpark, the world’s first mobile viral messaging service.

The fastest growth in the mobile social networking market will come from the Far East and China, according to Juniper Research in a report published this week. In addition, Juniper predicts it will be advertising-funded mobile social networks which will drive the revenue growth of user-generated content from $1.1 billion in 2007 to $7.4 billion in 2013.

Following the hugely successful adoption of broadcast messaging on computers, where users share messages with multiple friends at the same time, GeeSpark will enable users to chat, share messages, images and YouTube videos on their mobile phones and forward these to their friends and groups, in a viral fashion.

GeeSpark has been developed by ROK’s Finland-based mobile services development company, Geniem. GeeSpark is currently in invitation-only Beta mode and will be advertising-funded. The service is free to join from and is free to use providing the user has a data plan in their mobile tariff. 

“In the past few years, there has been a phenomenonal uptake in, and migration from, the use of email onto instant messaging and now onto multi-person ‘broadcast’ messaging using PC-based social networking services" said Tuomas Kumpula, Managing Director of Geniem, “and we believe the next evolution in the networking space will be through mobile phones wherein GeeSpark users can share messages, images and videos from YouTube with all of their friends at once, on a viral basis, through their mobile phones."

Commenting on GeeSpark, Laurence Alexander, Group CEO of ROK said “To be launching the world’s first mobile viral messaging service is tremendously exciting and is another major milestone in the development and deployment of our suite of revenue-generating mobile services and technologies.”

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