A mobile virtual network operator is a telecoms company that provides mobile phone services without owning its own network, examples being Virgin Mobile in the UK and US, and Call Plus and TracFone in the US. MVNOs essentially buy capacity in bulk and resell it at retail rates, but with what's known as the Average Revenue per User (ARPU) level falling across the mobile industry, it's widely recognized that the business models under which most MVNOs have operated to date need to be changed.
"Until now, most MVNOs have been competing for customers through the only means they have -- that of price-dumping their voice and text service offerings," said Jonathan Kendrick, Chairman and CEO of ROK. "However, with Operator hosts doing likewise, the margins for most MVNOs have been steadily eroding and are, in many instances, unsustainable."
There are currently approximately 360 planned or operational MVNOs world-wide, according to consultancy firm Takashi Mobile, with the UK, US, Germany and France among the countires having the most such networks.
In addition to ROK Comics, ROK's MVNO product pack includes such services as low-cost mobile calling technologies, low-cost SMS technologies as well as ROK TV, Push Inbox mobile email, FreeBe TV, News on Demand and Fonepark Mobile Content.
"Our aim is to level the playing field for MVNOs through offering them a one-stop-shop of relevant and appropriate revenue-generating services designed to raise ARPU, reduce customer churn and enable our partner MVNOs to pro-actively poach customers from rival network operators," added Kendrick.
• MVNOs may request more detail on ROK's suite of products at www.rokent.com/MVNO