Tuesday, 30 September 2008

80% of World's Population on Mobile by 2013

Despite turmoil in world financial markets over the last year, the $1 trillion mobile industry continues to confound expectations, with spectacular and accelerating growth, says Portio Research in its report, 'Worldwide Mobile Market Forecasts 2009 – 2013'.

The report, published this week, reveals that over half the world now uses a mobile phone and predicts that 80% of the world's population – 5.8 billion people - will be doing so by the end of 2013.

Put into perspective, 5.8 billion mobile phones represents more than twice the total, combined, number of TV sets and PC’s globally.

Among the top 20 growth markets there are few surprises, the report says. China wins the top spot, just ahead of India. These two countries alone are expected to contribute over 1 billion additional mobile phone users in the next 5 years.

Africa, the Middle East and Latin America are also expected to experience high growth, estimated at 13.3%, 10.7% and 9.9% CAGR (Compound Annual Growth Rate), respectively.

Meanwhile, despite rising mobile data revenues, mobile ARPU (Average Revenue Per User) continues to decline, and is predicted to fall from $23.20 in 2005 to $15.80 by the end of 2013, largely because the additional subscriber growth is likely to come from low per capita income markets.

Nokia, the world’s leading handset manufacturer, shipped 437 million handsets in 2007, while Samsung has displaced Motorola from the number 2 spot. In the first two quarters of 2008, LG displaced Sony Ericsson from the number 4 spot.

Commenting on the report, Laurence Alexander, Group CEO of ROK said “We are enthused by the Portio report as it highlights not just the staggering and continuing growth of the mobile industry, but also the increasing need of operators and manufacturers alike to develop non-voice revenue streams, which is exactly what we offer”.

ROK Entertainment Group Inc., (OTCBB: ROKE) founded in 2004 and owners of ROK Comics, is a global mobile entertainment group. With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.

With 3.3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.

More Info: www.rokent.com

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