Friday, 13 July 2007

Summer time, and mobiles are busy

How much do tweens/teens use their cell phones during the summer? The answer, according to the new Disney Mobile Cell and Tell survey of 1,579 (I assume US) mobile phone using Tweens/Teens 10-17, is that summertime usage among this group grows to 3-hours and 45-minutes a day, versus the 1+ hour per day for an average school day. Conducted by Harris Interactive, Cynopsis Digital reports they also found that mobile phones are important enough to Tweens/Teens 10-17 that one third of those surveyed said they would give up listening to radio, playing video games, and shopping rather than give up their mobile phone.

One in five said they would give up TV. (They'll be reading ROK Comics instead, perhaps...)

Other findings include:

  • 65% of Tweens/Teens 10-17 report using phones during school hours
  • 58% of those surveyed that text message say they have texted during class
  • 44% of respondents use text messages as their primary form of communication
  • 52% say they text while at the movies and 28% at the dinner table
  • 26% report they check for text messages or send one less than ten minutes after waking up in the morning.

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