ROK Deploys in India

The ROK Entertainment Group, owners of ROK Comics, has announced the launch of its subsidiary office in India.

Tasked with marketing ROK’s suite of revenue-generating mobile applications to India’s leading Mobile Operating companies, ROK Entertainment India Ltd, located in New Delhi, is lead by seasoned marketer Jasjit Puri (Jasjit.puri@rokent.com).

“I am delighted to be equipped with ROK’s portfolio of revenue-generating mobile products at this exciting time in the development of the mobile industry in India” said Jasjit Puri. “ROK is at the cutting-edge in mobile entertainment and services innovation.”

ROK, best known for its award-winning mass-market mobile TV service which streams live TV to mobile handsets over existing 2.5G and 3G mobile networks as well as over Wi-Fi, has created more than 20 leading mobile applications and will soon launch ROK TV, ROK Comics, Mobile Video Messaging and mobile email in India with several of the major network operators.

The mobile industry continues to grow rapidly in India with the Cellular Operators Association of India (COAI) reporting more than 9 million new GSM subscribers added in February alone to take the total to 277 million, nationwide.

Bharti Airtel cemented its position as the country's biggest operator by adding 2.7 million new users last month, with an overall customer base of 91 million customers and a market share of 32.8%, followed by Vodafone Essar's customer base which stands at 66 million. Bharat Sanchar Nigam Ltd (BSNL) remains in third place with 44 million subscribers. Idea Cellular has a customer base of 41 million while other players such as Aircel, Reliance Telecom, Mahanagar Telephone Nigam Ltd (MTNL) and BPL account for 13% of the market between.

“Crucially, India’s mobile operators are highly dynamic in their adoption and marketing of new mobile services while mobile customers tend to be hungry for content” added Jonathan Kendrick, Chairman and CEO of ROK Entertainment Group “and with Jasjit leading the deployment of our services, all of which are designed to raise ARPU while preventing churn, we are hugely excited for ROKs continued growth across the sub-continent.”