ROK Comics offered to 'Virtual Operators'

ROK Entertainment Group, the mobile technologies, applications and services provider and owner of ROK Comics, has announced the availability of a specially-packaged suite of revenue-generating products designed to enable MVNOs (Mobile Virtual Network Operators) to compete with mainstream Mobile Network Operators (MNOs).

A mobile virtual network operator is a telecoms company that provides mobile phone services without owning its own network, examples being Virgin Mobile in the UK and US, and Call Plus and TracFone in the US. MVNOs essentially buy capacity in bulk and resell it at retail rates, but with what's known as the Average Revenue per User (ARPU) level falling across the mobile industry, it's widely recognized that the business models under which most MVNOs have operated to date need to be changed.

"Until now, most MVNOs have been competing for customers through the only means they have -- that of price-dumping their voice and text service offerings," said Jonathan Kendrick, Chairman and CEO of ROK. "However, with Operator hosts doing likewise, the margins for most MVNOs have been steadily eroding and are, in many instances, unsustainable."

There are currently approximately 360 planned or operational MVNOs world-wide, according to consultancy firm Takashi Mobile, with the UK, US, Germany and France among the countires having the most such networks.

In addition to ROK Comics, ROK's MVNO product pack includes such services as low-cost mobile calling technologies, low-cost SMS technologies as well as ROK TV, Push Inbox mobile email, FreeBe TV, News on Demand and Fonepark Mobile Content.

"Our aim is to level the playing field for MVNOs through offering them a one-stop-shop of relevant and appropriate revenue-generating services designed to raise ARPU, reduce customer churn and enable our partner MVNOs to pro-actively poach customers from rival network operators," added Kendrick.

• MVNOs may request more detail on ROK's suite of products at www.rokent.com/MVNO

Secrets of Ligeia Revealed

With a new episode of Ligeia now available on ROK Comics, creator Rodrigo D. Ricci has revealed more about the background to the character in a posting for the strip's Facebook page. What follows is a translation/adaptation of Rodrigo's posting, which is in Spanish...

Ligeia was created in the summer of 2006 in Italy, inspired by the story of the same name by Edgar Allan Poe. The plan was that this vampire "with a touch of irony", drawn in a style echoing the work of Alex Toth and Frank Miller, would be the kind of work an Italian publisher interested in publishing a graphic novel by Rodrigo would like.

Unfortunately, neither of the two projects were realized and have been buried on Rodrigo's computer for some time. Then, when he put some of the pages of comicspace.com, a lot of people told him that they liked the character.

Ligeia is inspired by various sources. Poe first, mainly to capture as much as possible the environment with the use of black and white in high contrast. There's also elements of the Lovecraft, especially his lesser known work "Medusa's Coil" ( by Lovecraft and Zealia Bishop, read it online), more than anything because Ligeia's hair moves in a lively, bizarre way.

The strip also pays homage to movies like La Maschera del Demonio), directed by Lamberto Bava, more than anything because of the use of black and white in that film.

Physically, Ligeia is a blend between Barbara Steele and Edwige Feneche and other actresses of the Golden Age of film.

Rodrigo decided to make Edgar a pet cat to avoid the horrible cliches of Igor in some bad movies. As a character it works well: cats have an extraordinary personality. "They do not need to interpret any role, since they are the role," he says.

The story comes with the Nazis after reading the book Hanussen, a Jew in the court of the Third Reich. Rodrigo was astonished by this bizarre character, a Jew who was the magician of many senior Nazis, but hated by Gobbels who considered him a charlatan. Hanussen believed in The Temple of the Uunseen, but made the mistake one night at a party having a vision and predicting that a building would be burned, causing a major sea change in the Weimar Republic.

One day later someone set fire to the Reichstag and Hitler came to power. Shortly afterward, Hannusen was found shot dead in a park. (more about Hannusen here on Wikipedia. Werner Herzog made a movie about him in 2001 starring Tim Roth, and there have been others).

There is a definite morality to the comic although Rodrigo leaves the reader to choose whose morality they favour. Ligeia is a vampire, so in theory, evil. On the other side are the Nazis sent by Himmler, and those who might be the traditional heroes are a band of mercenaries, all united bya desire to loot the gold of the vampire.

"This series was born at time of many changes," says Rodrigo. "Gradually, publishers are leaving paper behind and transferring their attention to the massive audience potential of the web cell phones and the iPhone."

Any decision on the quality of the strip Rodrigo leaves in you hands, cordially inviting you to read... Ligeia!

ROK Comics Goes Free To View!

ROK Comics is pleased to announce many of the comics published on the service are now Free To View on the web in an ad-supported format.

Marking a major change in the way ROK Comics promotes its comics to mobile service, almost all the comics on the web site (www.rokcomics.com) are now Free To View online.

ROK Comics, which offers comic creators and comic publishers the means to create comics in a format suitable for mobile phone presentation via WAP sites, is also making strips viewable via its web site in an ad-supported format.

The online versions of the strips can be embedded on almost any web site using players similar to many video sharing sites such as ROK’s own Newsjack.tv service or sites such as YouTube.

“We have allowed limited viewing of Pro Comics online since the service began last year,” explains Managing Editor John Freeman, “but an opportunity has arisen for us to promote the service in an ad-supported format on the web, and we’ve chosen to try that route.

“We think this is an appropriate move for ROK Comics,” added ROK Media CEO Graham Baines. “It enables full promotion of most of the comic brands we feature.”

There will be some territorial and contractual restrictions on certain strips being published under license but top independent creator strips such as David Fletcher’s humour strip Crumb, Ian Gibson’s quirky Annie Droid, Chris Reynolds’ superheroine series Moon Queen, Rich Diesslin’s Mobile Gospel, Kennedy Rose’ hilarious Anomaly, Rodrigo Ricci’s vampire tale Ligeia, John Maybrury’s SpaceBabe and Josh Alves’ Tastes Like Chicken are now viewable in full online.

“Reaction to the change has been positive,” says John. “From the outset, we knew ROK Comics was at the forefront of a new development for comics, bringing them to mobile, and the past year has been a tremendous and exciting learning curve.

“Many creators have been very positive about comics on mobile, recognising the potential of a huge market that big comics publishers are just beginning to wake up to. Like us, they see mobile comics as a way of raising awareness of their creations in a format that reaches many new readers, and the potential, ultimately, for making money from this new form.

“Many see mobile a great way to promote their characters and strips, complementing their other distribution methods.”

Creators and publisher will share in any paid-for ad revenues generated by the online presentation, just as they already share revenue on WAP subscription page views from ROK’s mobile subscriber services operated in partnership with key telecoms such as Telenor, Exact Mobile and retailers such as Claires.

Hand in hand with the mainly behind the scenes changes noted above, the ROK Comics design team have transformed the main WAP site (wap.rokcomics.com). For pricing details in your country go to www.rokcomics.com/subscribe.php.

In the UK, for a free trial of the service on your mobile, text COMIC to 83736. For a full subscription text COMIC SUB to 83736. The UK subscription price is just £3 a month.
Don't forget to bookmark the site when you follow the link you are sent!

Mobile Comics Market Grows

Mobile comics seem to be growing in popularity worldwide, bouyed by better screen resolutions and the growing number of comic creators experimenting with the form. Further growth in the market might come from the increasing sales success for mobile comics (ketai) in Japan, a country which has already successfully exported manga print comics worldwide.

Reuters reported today that the Japanese love of mobile comics - which is already huge - could grow further with the arrival of Apple's iphone next month. Analysts claim the device's touch-screen will make it easier and more appealing to read comics on handsets.

With the number of mobile phone subscribers close to 108 million, or 85 percent of Japan's population, carriers there are already finding e-mail, music downloads and web surfing hugely popular, and are looking for new opportunities to make money in a highly competitive market - and that includes comics.

Mobile Comics led the size of the Japanese mobile publication market to double in the last business year to 22 billion yen ($204 million), according to Internet and media research firm Impress R&D, almost three times bigger than the e-publication market for PCs.

"Until now, users had been extensively using mobile phones for email," Shinko Securities analyst Tomohiko Okugawa told Reuters. "Now that's shifting to games and comics ... This is the area that's going to be very interesting."

"The importance of content has been growing," agreed Toshitake Amamiya, general manager of telecom KDDI's content and media division. "It's crucial to pursue what we can do in this market where each adult always carries around a mobile phone and uses it as a life tool."

The Mobile Comic phenomenon is not restricted to commuters aboard trains into Tokyo or Osaka. Comics on mobile aren’t just proving popular in Japan," argues John Freeman, Managing Editor of comics-on-mobile service ROK Comics. "Translations of strips first published on ROK Comics for China have proven very popular in recent months.

"Selling comics on mobile to traditional comics readers is, surprisingly, a hard sell," he acknowledges. "It's hard to beat the beauty and versatility of the printed comic page either online or on mobile. But reaching a new, wider audience who have always read newspaper cartoons but never set foot in a comic shop is proving the key to making mobile comics a success.

"Webcomics creators argue a hardcore fan set of a couple of thousand readers is enough to turn a profit online (largely through sales of strip-related merchandise such as collections, t-shirts etc.) so the potential revenues are strong," he argues.

"What we’re finding is that mobile comics are popular even in countries where there is no traditional print-based or web comic industry, and mobile reaches far more people than even web comic creators reach via PC delivery.

ROK Comics provides both a platform for licensed comic content including Andy Capp, Roy of the Rovers and Garth, and the tools for independent comic creators to upload their own comics, promoting their characters on mobile using a comic creator tool which also enable web blog and web site publication. The sale of downloads and WAP page views are creditted to creators' accounts, with profits on sales shared equally between ROK and the creator.

"Delivering comics on mobile in the West is achievable - we’ve been doing that for over a year," says Freeman, "but creators and publishers do need to take on board the creative challenges imposed by small screen delivery."

• More about creating comics for mobile on the ROK Comics web site

Mobile Service use swells worldwide

A new report by British media and telecommunications watchdog Ofcom reveals the use of mobile service like text messages and pictures messages are increasing fast worldwide.

China is tops for text messaging and India is the mobile leader according to the report, but Britain has the highest take-up of digital television.

Mobile phone users in China (where ROK Comics is fast developing its partnership with China Mobile) sent 429 billion text messages in 2006 (an equivalent of 967 per user, more than any other country), while India added more mobile subscribers in the year than Britain had in total, as the two countries joined Brazil and Russia in driving growth in the sector.

The report also found that accessing the internet from a mobile phone is growing in popularity. In Japan, where over half of mobile phones use a 3G network, mobile users are three times more likely to send an email from their mobiles as they are a text message. However, Europeans send more text messages with 75 per cent of mobile phone users in the UK, France, Germany and Italy sending SMS messages regularly.

The number of mobile-only households has also risen. In Italy, 38 per cent of households are mobile only, compared to around 13 per cent in the UK and 10 per cent in Germany. By the end of 2006 there were, for the first time in the UK, more households with a mobile connection than a landline.

James Thickett, Ofcom's Director of Research, discusses the International Communications Report in the video below and explains how the UK is digitally connected.

Summer time, and mobiles are busy

How much do tweens/teens use their cell phones during the summer? The answer, according to the new Disney Mobile Cell and Tell survey of 1,579 (I assume US) mobile phone using Tweens/Teens 10-17, is that summertime usage among this group grows to 3-hours and 45-minutes a day, versus the 1+ hour per day for an average school day. Conducted by Harris Interactive, Cynopsis Digital reports they also found that mobile phones are important enough to Tweens/Teens 10-17 that one third of those surveyed said they would give up listening to radio, playing video games, and shopping rather than give up their mobile phone.

One in five said they would give up TV. (They'll be reading ROK Comics instead, perhaps...)

Other findings include:

• 65% of Tweens/Teens 10-17 report using phones during school hours
• 58% of those surveyed that text message say they have texted during class
• 44% of respondents use text messages as their primary form of communication
• 52% say they text while at the movies and 28% at the dinner table
• 26% report they check for text messages or send one less than ten minutes after waking up in the morning.

ROK Creator Profile: Steve English

Steve English is a freelance cartoonist and the author of a number of cartoon based books. Cartoon strips include Peter's Cat, Two by Two, and The Wall, which have featured in various publications in Britain and other countries.

Over the last few years has illustrated for Scooby Doo World of Mystery, Horrible Histories and Horrible Science Collections.

Steve is publishing Madd Science via ROK Comics, which is a Pay To View strip. he descibes Madd Science as "a funny look at the world of mad scientists and evil geniuses. From time travel to potent potions, professor Madd and his assistant Geigor have it covered. Responsible Scientists Rn't Us!"

ROK Creator Profile: Vicente (Vince) Avilés

Vicente (Vince) Avilés has been working as a computer programmer for more than 20 years, and loves to make comic strips in his spare time. His comic strip "El Profe" has appeared in the El Nuevo Dia newspaper of San Juan, Puerto Rico for 12 years and the ROK Comics version is one of the first times it has been published in English.

El Profe is a scientist who is always trying to make the perfect invention or discovery, but doesn't always (well... never!) succeeds!

Check out his official web site at: www.elprofe.com

ROK Creator Profile: Dave Hailwood

We're beginning to get several individiual artists on board ROK Comics. One of the first - a member of our initial test group - to embrace the service was Dave Hailwood, who has given us loads of feedback on site design and offered plenty of suggestions for new features and tweaking of existing ones.

Cartoonist, Comedy writer, and low budget film maker, Dave is uploading "Wormfood" and "Ups and Downs", the latter a series about the weird experiences of a suicidal monkey.

Dave Hailwood has been knocking around the British small press comics scene for 10 years now and has appeared in the likes of indie titles such as Meanwhile, Lost Property, Violent and CAOF.

Check out his website at: www.geocities.com/purecrass